Understanding Digital Marketing
Thu, Jan 16
|Summit Community Center
In this talk, we will focus on how to use digital marketing tools to grow your business. Whether you want to start a company or already have one, or if you simply want to increase your knowledge of Digital Marketing, this talk will take you through some of the best practices in the industry.
Time & Location
Jan 16, 2020, 7:30 PM – 9:30 PM
Summit Community Center, 100 Morris Ave, Summit, NJ 07901, USA
About the event
About our Speaker, Antoine Salaun
Antoine has been in the US for 4 years. He is currently studying MBA classes in Digital Business at NYU. He also obtained a Mini MBA in Digital Marketing at Rutgers University.
In France, Antoine worked in different positions in Sales and Marketing. He was an International Key Account Director at Hasbro where he worked with Carrefour and Auchan to develop the business in France and abroad. Prior to this position, he worked as a brand manager where he worked on brands like Transformers, Nerf and Star Wars.
Prior to Hasbro, he worked at TOMY as a European product manager where he supervised various product launches. Prior to Hasbro he worked at Group Casino as a product manager where he developed a private label brand.
Antoine has a Master’s degree from ESLSCA business school in Paris and is currently doing an Advanced Professional Certification in Digital Business at New York University.
You can find out more about Antoine either on his LinkedIn profile, or on his website.
About the Topic
Digital Business has become mainstream. Consumers make decisions about companies online on a daily basis. But what does it actually mean? How does it work?
As a business, how can you leverage digital to better target your audience and increase your sales?
As a consumer, how can you make more conscious decisions online without feeling trapped in the marketing web?
In this talk, we will focus on how to define your target consumer as a digital personae, be seen online using search optimization or viral content, get your customers to buy your product / service and engage with your business. We will also see how to measure the efficiency of your digital initiatives.
Digital Marketing can help you :
- Target the right customers
- Make them buy your product / service
- Be found by your customer on internet
- Create viral content
- Measure your performance